Cookie Policy
Effective Date: [Insert Effective Date]
Last Updated: [Insert Last Updated Date]
Attorney Review Notice: This draft is provided as a starting point for professional legal review. It should be customized to match the actual cookies, pixels, analytics tools, advertising platforms, consent banner, and third-party scripts used on betterselfmd.com.
1. Introduction
This Cookie Policy explains how [Insert Legal Business Name] (“BetterSelfMD,” “we,” “us,” or “our”) uses cookies, pixels, tags, local storage, software development kits, and similar tracking technologies on https://betterselfmd.com and related digital services.
This Cookie Policy should be read together with our Privacy Policy and Terms of Service.
2. What Are Cookies?
Cookies are small text files placed on your browser or device when you visit a website. Cookies help websites function, remember preferences, improve user experience, analyze traffic, support security, and deliver relevant content or advertising.
Similar technologies, such as pixels, tags, local storage, and scripts, may perform related functions.
3. Types of Cookies We May Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary Cookies | Required for website operation, security, login, checkout, forms, appointment scheduling, and account access. | Session cookies, authentication cookies, security cookies, consent preference cookies. |
| Functional Cookies | Remember user preferences and improve convenience. | Saved form preferences, display settings, region or state selections. |
| Analytics Cookies | Help us understand website traffic, page performance, popular content, and user navigation patterns. | Google Analytics, Google Tag Manager, Microsoft Clarity, or similar tools. |
| Marketing and Advertising Cookies | Support advertising, retargeting, campaign measurement, and conversion tracking. | Google Ads, Meta/Facebook Pixel, TikTok Pixel, or similar platforms. |
| Embedded Content Cookies | May be set by third-party media or embedded content providers. | YouTube, Vimeo, maps, social media embeds, scheduling widgets. |
4. Why We Use Cookies
We may use cookies and similar technologies to:
- Operate and secure the website;
- Enable account login and patient portal functionality;
- Process forms, appointment requests, and checkout activity;
- Remember preferences and improve user experience;
- Measure website performance and traffic;
- Understand which pages and services visitors engage with;
- Improve content, navigation, and marketing campaigns;
- Prevent fraud, abuse, spam, and unauthorized access;
- Comply with legal and regulatory obligations.
5. Healthcare and Sensitive Information
BetterSelfMD may provide healthcare-related services, including telehealth, weight loss support, hormone care, sexual health, laboratory testing, and related wellness services. We do not intend to use advertising cookies to disclose protected health information in violation of applicable law.
Because tracking technologies on healthcare websites require careful legal review, BetterSelfMD should confirm with legal counsel and technical vendors how analytics, advertising pixels, and consent tools are configured.
6. Third-Party Cookies and Tools
Some cookies may be placed by third-party providers that help us operate the website, analyze traffic, process payments, schedule appointments, host content, provide embedded features, or measure advertising campaigns.
Examples may include:
- [Google Analytics / Google Tag Manager]
- [Google Ads]
- [Meta/Facebook Pixel]
- [Microsoft Clarity]
- [YouTube / Vimeo]
- [Scheduling platform]
- [Payment processor]
- [Patient portal or telehealth platform]
- [Hosting, CDN, or security provider]
These third parties may process information according to their own privacy policies and cookie practices.
7. Cookie Duration
Cookies may be session cookies or persistent cookies. Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period or until deleted.
Cookie durations vary depending on the cookie type, browser settings, and third-party provider.
8. Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive alerts before cookies are stored. If you disable certain cookies, some website features may not function properly.
If BetterSelfMD uses a cookie consent banner or preference center, you may also be able to manage certain cookie choices through that tool.
9. Do Not Track and Global Privacy Controls
Some browsers offer “Do Not Track” or global privacy control signals. Our response to these signals may depend on applicable law, technical feasibility, and the tools used on the website.
10. Advertising Choices
You may be able to manage advertising preferences through browser settings, platform-level ad settings, or industry opt-out tools. These choices may not stop all advertising, but they can reduce interest-based advertising.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, website functionality, or our data practices. Updates will be posted on this page with a revised effective date.
12. Contact Information
If you have questions about this Cookie Policy, contact us at:
BetterSelfMD
[Insert Legal Business Name]
[Insert Mailing Address]
[Insert Email Address]
[Insert Phone Number]