Privacy Policy

Website: https://betterselfmd.com

1. Introduction

BetterSelfMD (“BetterSelfMD,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, create an account, submit forms, schedule appointments, communicate with us, purchase services, access telehealth services, or otherwise interact with BetterSelfMD.

BetterSelfMD provides online health and wellness services that may include weight loss care, hormone-related services, testosterone therapy, women’s hormone care, skin and hair health support, mood, focus and stress-related care, men’s and women’s sexual health services, healthy longevity services, laboratory testing, prescription coordination, and related telehealth services.

This Privacy Policy applies to information collected through our website and related online services. Certain health information may also be subject to federal and state health privacy laws, including the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”), where applicable. If we provide you with a separate HIPAA Notice of Privacy Practices, that notice will describe how protected health information may be used and disclosed for treatment, payment, healthcare operations, and other legally permitted purposes.

2. Information We Collect

We may collect information directly from you, automatically through our website, and from third parties involved in providing our services.

Information You Provide

Depending on how you interact with BetterSelfMD, we may collect:

• Name, email address, phone number, mailing address, and other contact details.
• Date of birth, age, sex, gender, and identity verification information.
• Account login information and patient portal credentials.
• Medical history, medication history, allergies, symptoms, treatment goals, health questionnaires, intake forms, and consultation responses.
• Information related to weight loss, hormones, testosterone therapy, sexual health, skin and hair health, longevity, laboratory testing, or other requested services.
• Payment and billing information.
• Appointment scheduling details and communication preferences.
• Messages, emails, SMS communications, support requests, and other communications you send to us.
• Files or images you upload, where applicable.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address.
• Browser type and version.
• Device type and operating system.
• Pages visited and referring URLs.
• Date and time of visit.
• Approximate location derived from IP address.
• Cookie identifiers and analytics data.

Information From Third Parties

We may receive information from third-party service providers and partners, including payment processors, scheduling tools, telehealth platforms, laboratories, pharmacies, analytics providers, marketing platforms, identity verification services, and other vendors used to operate our services.

3. Protected Health Information and HIPAA

Some information you provide to BetterSelfMD may be health-related and may qualify as protected health information (“PHI”) under HIPAA or other applicable healthcare privacy laws. PHI may include information about your health, treatment, prescriptions, lab results, medical history, consultations, and payment for healthcare services.

Where HIPAA applies, BetterSelfMD will use and disclose PHI only as permitted or required by law, including for treatment, payment, healthcare operations, public health, legal compliance, and other permitted purposes. If there is a conflict between this Privacy Policy and a HIPAA Notice of Privacy Practices provided to you, the HIPAA Notice of Privacy Practices will control with respect to PHI.

4. How We Use Information

We may use the information we collect to:

• Provide, manage, and improve our website and services.
• Create and manage patient accounts.
• Schedule, confirm, and manage appointments.
• Conduct telehealth consultations and coordinate care.
• Review health questionnaires and intake forms.
• Process payments and manage billing.
• Order, process, and review laboratory testing, where applicable.
• Coordinate prescriptions or pharmacy fulfillment, where applicable.
• Communicate with you about appointments, services, account activity, treatment-related updates, billing, and support.
• Send administrative, transactional, or service-related messages.
• Send marketing communications where permitted by law and your preferences.
• Respond to inquiries, support requests, and complaints.
• Monitor site performance, prevent fraud, improve security, and troubleshoot technical issues.
• Comply with legal, regulatory, licensing, tax, security, and compliance obligations.

5. Telehealth Services

When you use BetterSelfMD telehealth services, you may be asked to provide medical and personal information necessary for licensed healthcare professionals to evaluate your eligibility for services and provide care. This may include intake forms, health questionnaires, photos, lab results, consultation notes, medication history, and communications with providers or care team members.

Telehealth services may be provided by BetterSelfMD, affiliated providers, independent licensed healthcare professionals, medical groups, or other clinical partners. Information may be shared with those parties as necessary to provide care, maintain records, comply with law, and support treatment, payment, and healthcare operations.

6. Laboratory Testing

If you use laboratory testing services through BetterSelfMD, we may collect and share information necessary to order, process, interpret, and communicate lab testing. This may include your name, date of birth, contact information, test orders, test results, diagnosis or treatment information, billing information, and related health information.

Laboratory partners may have their own privacy practices and legal obligations. BetterSelfMD may receive test results and related information from laboratories for purposes of care coordination, provider review, and treatment planning.

7. Prescription and Pharmacy Services

If a licensed provider determines that a prescription is appropriate, information may be shared with pharmacies, pharmacy fulfillment partners, e-prescribing platforms, or related service providers. This may include your identifying information, prescription details, diagnosis or treatment information, allergy information, payment information, shipping information, and other information necessary to dispense, ship, or manage medication.

BetterSelfMD does not guarantee that any specific medication will be prescribed. Clinical decisions are made by licensed healthcare professionals based on applicable law, medical judgment, and patient eligibility.

8. Payment Processing

We may collect payment-related information to process purchases, consultations, subscriptions, laboratory services, prescriptions, or other services. Payment transactions may be processed by third-party payment processors. BetterSelfMD does not intend to store full credit card numbers on its website servers unless specifically disclosed and permitted by applicable standards.

Payment processors may collect and process payment card information, billing addresses, transaction history, fraud prevention data, and other payment-related information in accordance with their own privacy and security practices.

9. Cookies, Analytics, and Tracking Technologies

We may use cookies, pixels, scripts, log files, and similar technologies to operate the website, remember preferences, secure accounts, analyze traffic, improve functionality, and support marketing efforts.

Types of cookies and tracking technologies may include:

• Essential cookies: Required for website functionality, login sessions, security, and checkout.
• Analytics cookies: Used to understand site traffic, page usage, and visitor behavior.
• Marketing cookies: Used to measure campaigns, personalize content, or deliver advertising.
• Preference cookies: Used to remember user settings or form entries.

You can manage cookies through your browser settings. Blocking cookies may affect site functionality, login access, checkout, appointment scheduling, or patient portal features.

10. Comments, Media, and WordPress Functionality

If BetterSelfMD allows comments on website content, we may collect the information shown in the comment form, along with the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address may be provided to the Gravatar service to determine whether you use it. The Gravatar privacy policy is available from Automattic. After approval of a comment, your profile picture may be visible publicly in the context of the comment.

If you upload images to the website, you should avoid uploading images with embedded location data, including EXIF GPS data. Visitors may be able to download and extract location data from uploaded images.

11. Embedded Content and Third-Party Websites

Pages on our website may include embedded content such as videos, images, maps, articles, widgets, scheduling tools, or social media content. Embedded content from other websites behaves as though you visited those websites directly. These third-party websites may collect data, use cookies, embed additional tracking technologies, and monitor your interaction with their content.

BetterSelfMD is not responsible for the privacy practices of third-party websites or services that are not controlled by us.

12. SMS, Email, and Marketing Communications

We may use your email address or phone number to send service-related communications, including appointment reminders, account notices, intake form reminders, billing notices, lab-related updates, prescription-related updates, support responses, and other transactional messages.

Where permitted by law and with any required consent, we may also send marketing communications about BetterSelfMD services, promotions, educational content, or related health and wellness topics. You may opt out of marketing emails by using the unsubscribe link in the email. You may opt out of marketing SMS messages by replying STOP, where supported.

Opting out of marketing communications does not necessarily stop transactional or healthcare-related communications necessary to provide services, manage your account, or comply with legal obligations.

13. How We Share Information

We may share information with:

• Licensed healthcare providers, affiliated medical groups, and clinical partners.
• Care team members and administrative personnel involved in service delivery.
• Laboratory partners.
• Pharmacies, e-prescribing platforms, and prescription fulfillment partners.
• Payment processors and billing service providers.
• Scheduling, telehealth, patient portal, email, SMS, hosting, analytics, security, and IT vendors.
• Professional advisors, including attorneys, accountants, auditors, and compliance consultants.
• Government agencies, regulators, courts, or law enforcement where required or permitted by law.
• Successors or assigns in connection with a merger, acquisition, restructuring, or sale of assets, subject to applicable law.

We do not sell protected health information. We do not use PHI for marketing where HIPAA authorization is required unless we have obtained a valid authorization or an exception applies.

14. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. These safeguards may include secure hosting, encryption in transit, access controls, account authentication, vendor review, monitoring, and internal policies.

No website, platform, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and notifying us if you believe your account has been compromised.

15. Data Retention

We retain information for as long as necessary to provide services, maintain business records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, support security, and maintain healthcare records as required by applicable law.

Health records, billing records, communications, consent forms, and transaction records may be retained for periods required by federal and state law, professional standards, insurance obligations, tax requirements, and healthcare compliance obligations.

If comments are enabled on the website, comments and related metadata may be retained indefinitely to recognize and approve follow-up comments automatically.

16. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to access, correct, delete, restrict, or obtain a copy of certain personal information. You may also have rights related to marketing preferences, cookie choices, or consent withdrawal.

For information contained in medical records, your rights may be governed by HIPAA, state medical record laws, or a separate Notice of Privacy Practices. These rights may include the right to request access to your health information, request amendments, request restrictions, request confidential communications, request an accounting of disclosures, and receive a copy of the applicable Notice of Privacy Practices.

To submit a privacy request, contact us using the information listed in the “Contact Us” section below. We may need to verify your identity before fulfilling a request.

17. State Privacy Rights

Residents of certain states may have additional privacy rights under applicable state consumer privacy laws. These rights may include the right to know what personal information is collected, request deletion or correction, opt out of certain data sharing or targeted advertising, and appeal certain decisions.

Some state privacy laws include exemptions for health information governed by HIPAA, medical records laws, or other healthcare privacy laws. The availability of rights may depend on your state of residence, the type of information involved, and whether an exemption applies.

18. California Privacy Notice

If California privacy laws apply to BetterSelfMD, California residents may have additional rights regarding personal information. These may include rights to know, access, correct, delete, limit use of sensitive personal information, and opt out of certain sales or sharing of personal information.

BetterSelfMD does not sell protected health information. If BetterSelfMD uses advertising or analytics technologies that may constitute “sharing” or targeted advertising under applicable privacy laws, users may have the right to opt out where required.

19. Children’s Privacy

BetterSelfMD services are intended for adults unless otherwise stated. We do not knowingly collect personal information from children under 13 through the website without appropriate consent. Certain healthcare services may have age restrictions or may require parent or guardian consent.

If you believe a child has provided information to us without appropriate consent, please contact us.

20. International Users

BetterSelfMD is intended for users located in the United States unless otherwise stated. If you access the website from outside the United States, you understand that your information may be processed and stored in the United States, where privacy laws may differ from those in your location.

21. Account Information and Patient Portal

If you create an account or access a patient portal, you are responsible for maintaining the confidentiality of your login credentials. You should not share your username, password, verification codes, or portal access with others. Notify us promptly if you believe your account has been accessed without authorization.

Patient portal messages and account activity may become part of your record where required or appropriate.

22. Legal Compliance and Safety

We may use or disclose information when we believe it is necessary or appropriate to comply with applicable law, respond to legal process, protect rights and safety, investigate fraud or misuse, enforce policies, protect systems, or comply with healthcare, licensing, tax, billing, security, or regulatory obligations.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. Material changes may be communicated through the website, email, portal notice, or other appropriate means, where required by law.

24. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us:

BetterSelfMD
[Insert Legal Entity Name]
[Insert Mailing Address]
Email: [Insert Privacy Contact Email]
Phone: [Insert Phone Number]